… And How to Overcome Them
The concert industry has always been a very challenging endeavor. This year, the concert industry has been beset by challenges from the pandemic to economic instability. Having a concert or any other event requires a lot of planning: requiring the right timing, a venue, crew, and myriad other resources that are required to make it successful. Below are some of the six challenges faced by the concert industry and ways to solve them.
- Data Collection
The collection of data in concerts has been commonplace for years, enabling for greater forecasting and cost saving techniques, but presents an enormous challenge within the current conditions. It has become difficult to collect, process, and interpret data, which is mostly used to create future events, predict trends, and drives the planning of future events.
Over the years, concert and event planners have been getting insufficient data, poor data sharing, and data collection tools. Fortunately, several applications got launched to help event planners develop better data collection methods and interpretation. These applications provide reliable data to organizers and artists when put to fair use. Such data can help individuals know the number of people who attended, revenue collected, and what needs improvement in future events.
- Attendance is Down
Communication in concerts has become a challenge to most event organizers. Before a show takes place, the organizers have to advertise it to attract the right audience. This advertising process has become a hurdle to most artists and event organizers who use old advertising methods such as emails. To solve this issue, most companies have introduced applications that help artists promote their events and inform their fans where and when they will be performing. According to playliststreams.com/how-to-claim-your-spotify-for-artist-page/, these apps have also helped artists manage their music and their fans effectively. They provide event reminders, which help event organizers directly communicate and chat with the target audience, and it has dramatically improved the audience turnout.
- Lack of Time
Most concert organizers have run out of time when arranging for events. This situation has been led by having various activities simultaneously, including inviting guests, booking for artists, managing the venue, and much more. The best solution for this is to have a lead time with actionable items. The timetable must include the months when the concert is taking place, the week and the day and each action has to be allocated its day. Through this, you can plan on what to be done on each day until the concert’s date. It helps book the event on time, invite artists and speakers on time, and launch the marketing campaigns to reach the targeted audience. Most people always underestimate the time needed to plan a successful concert. With most companies taking up to two months, it’s advised to have extra time to ensure everything goes as planned.
There is nothing as frustrating as having cancellations by artists and speakers at the last minute. Besides incurring losses, such cancellations make events lose fans since it shows the organizers aren’t reliable. A remedy to this is having a backup up in case of last-minute cancellations. Be prepared to tackle anything that could go wrong on the day of the event. Such might include having more than one artist to perform, having a second venue, and also having alternative suppliers of equipment and supplies who can deliver orders at the last minute. Always have a backup plan for your audience in case one or two things fail.
- Inadequate Budgets
Many times, event organizers get to the point of overspending more than what they can gross for an event. This situation is always caused by overspending on supplies and other expenses that weren’t captured during planning. The act of spending on items not listed in the budget has made many companies shut down due to losses. How is this solved? Event planners and organizers have to stick to the budget, no matter what. When budgeting, everyone must be brought on board and highlight whatever is required plus its cost. After including all the details, everyone needs to stick with the budget to avoid losses. Creating variations on the budget will create losses and lead to the event becoming unsuccessful due to poor planning and inadequate budget.
Planning a successful concert is not a walk in the park. There are so many things required and a lot of people to manage. Ensure everything gets planned and executed well to avoid inconveniences along the way.